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Uche Eze is one of the most popular and richest Nigerian bloggers who founded Bella Naija blog which attracts over one million page views every month. 


Uche Eze is also the founder and Managing Director of BainStone Limited which is the parent company of Bella Naija Blog. 


Bella Naija was established by Uche Uze in 2006 to cover fashion, entertainment and lifestyle. The website has a loyal readership and has won numerous awards as a result. This includes the Outstanding Contribution to Fashion Communication Award in 2010 in Jo’burg in South Africa.


Bella Naija is the flagship project of BainStone Limited. The company has been setting new standards in Africa.


Uche Eze started her blogging career when she was a student at Ivey School of Business at the University of Western Ontario in Canada. In 2006, Uche Eze graduated from the University with honors.


Before creating the website (Bella Naija), Uche Eze worked for Shell Canada and Shell in Nigeria and United Kingdom.


Uche Eze won the Blogger of the Year award in 2016. The awards were organized by Nickelodeon Kids Choice Awards.


In 2017, the organizers of Obama Foundation Summit invited Uche Eze as a leading civic leader making a difference in her part of the world.


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