Sergey Shnayder is the founder of Svetofor Group which is a discount supermarket with operations in Russia. The group owns more than 2,000 supermarkets which operate under the Mayak and Svetofor brands.
Shnayder started his businesses in 1990s as a distributor of alcoholic beverages and beer. In 2004 collaborating with partners the billionaire established a chain of stores which sold beer.
Svetofor Group is the largest online marketplace in Asia. The company has thousands of happy customers in Kyrgyz Republic and beyond. The company delivers products on time.
The company provides e-commerce, logistics, distribution, customer experience, fulfilment, e-commerce and marketplace.
The chain of supermarkets has presence in China, Russia, Serbia, Kazakhstan, Romania, Germany, Poland, Lithuania, and Belarus. The company had 1400 locations as of December 2019. In 2021, the company opened stores in Spain, Italy, Austria, Bulgaria, Slovakia, Greece and United Kingdom.
In Greece, the company operates large supermarkets in Corinth, Tripoli, Agrinio and Larissa operating under Torg Hellas Ike which is based in Athens. The company aims to establish 80 stores in Greece with concentration in Thessaloniki and Athens.
They sell at lower prices than competitors by asking suppliers to deliver directly to the stores, low staffing levels and displaying the goods on the pallets in which they arrive.
The chain of supermarkets are made of stores which are built like concrete boxes which look like warehouses. Inside there are goods on pallets and cash registers. That is how they achieve lower rental rates than those of competitors.
The suppliers supply the goods to each store at their own expense and ensure that 100% of the unsold goods can be returned and are responsible for clearance of imported products through customs.
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