This is because many consumers tend to think that $4.99 as much lower than a $5.00.
This is called left digit bias. Read more here.
GOT a story? RING Kerosi Dotcom on +254 20 78 64348 or EMAIL info@kerosi.com
This is because many consumers tend to think that $4.99 as much lower than a $5.00.
This is called left digit bias. Read more here.
GOT a story? RING Kerosi Dotcom on +254 20 78 64348 or EMAIL info@kerosi.com