Data and Journalism in 2017

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Newspaper circulation has been brought to its knees by the emergence of digital platforms. It is evident that doing things the same way will no longer work for newspaper publishers. For instance, between 2001 and 2009 at least 1 out of 5 newspaper journalists experienced job loss. 

A new era for newspaper has come. This is a time where data is driving newspapers. The push strategies used by editors have to be put on the shelf and adopt the new strategies where the editors use data to identify topics of interest for their audience. This gives a lot of prominence to engagement data. 

Auditors now have their eyes open to audience reaction in order for them to produce top-notch content. 

Journalists have no way out other than to understand their readers’ values. Data is currently the most valuable resource for journalists and correspondents. 

In conclusion, there is an urgent need for journalists to learn how to harness the power contained in data. 

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Editor-in-Chief

Geoffrey Kerosi is a prolific Kenyan writer based in Nairobi City. Email: info@kerosi.com. Skype: gkerosi Whatsapp: +254713 639 776 YouTube: Kerosi TV

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