Twitter on Sale

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It looks like twitter is on sale. This is a very popular social network but less profitable social media platform. This is according to Reuters and Android Community.

Twitter is very popular among millions of people around the world. This is especially the case amongst Kenyans. Kenyans on Twitter (KOT) is a popular phase used to collectively refer to Kenyan tweeps.

Over the years, Twitter has attracted many followers. Corporates such as Orange, Zuku, Safaricom have learnt the versatility of social media. They use twitter to handle customer care.

Despite the many changes on Twitter, it has not yet become highly profitable. Infact, it is reported to lose millions of dollars and it is experiencing stagnant user growth. This is not a good sign for social media investors.

Google is reported to be the most likely buyer for Twitter. Google has been buying and investing in startups. The problem is that twitter is not a startup. It is a grownup company. If this happens, then Google will get a chance to grow their social media efforts that they have failed to achieve using Google+.

Salesforce is another contender in buying Twitter. This is Customer Relationship Management (CRM) giant that is always fighting with Microsoft for dominance. Verizon is another interested buyer for twitter. Verizon is a US carrier network.

The Telegraph, United Kingdom reported that Twitter would be sold for $22 billion dollars. The news that Twitter will be sold led to a spike in the share values by 21%. This has been reported as the largest rise in 2 years.

This clearly shows that 2016 is the year of major buyouts and acquisitions. Remember, LinkedIn is now a property of Microsoft. Many Kenyans are fearing for the outcome of their popular hash tag #KOT with the prospective acquisition.


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Geoffrey Kerosi is a prolific Kenyan writer based in Nairobi City. Email: Skype: gkerosi Whatsapp: +254713 639 776 YouTube: Kerosi TV

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